The April 2024 episode of Off the Still is all about innovation taking place across the Luxco portfolio. We’ll learn more about the newest release from Limestone Branch Distillery and their plans to send lucky guests to Yellowstone National Park. We’ll check in with the Penelope Bourbon team who created a special speakeasy for their fans in New Orleans. We’ll find out about the newest releases coming from our team in Ireland. And finally, we’ll check in with the team at Lux Row Distillers who have a lot of exciting news to share. To wrap things up, Dustin Parres heads to the Caribbean for this month’s cocktail of the month.

For the March 2024 episode, we’ll learn about Yellowstone Bourbon’s upcoming media plan from brand manager Kelly Panzitta, we’ll hear from the Penelope Bourbon team about the brand’s latest release, and we’ll find out all about the newest release from Lux Row Distillers. We’ll also get an update on the Ross & Squibb barrel program, and we’ll see how one of the biggest names in bourbon recently shared our brands with a live audience. Finally, Luxco’s Dustin Parres prepares a perfect cocktail for the spring season.

For the February 2024 episode, we are off to the races! We’ll learn all about Rebel Bourbon’s sponsorship of Richard Childress Racing and the Number Eight NASCAR driven by Kyle Busch. We’ll hear details about the sponsorship from Luxco’s Vice President of Marketing, Fletcher Buchman, and Rebel Bourbon Brand Manager, Philip Lux. But that’s not all! We’ll be joined by two-time NASCAR Cup Series champion Kyle Busch to hear why he’s excited about his new sponsor. And Luxco’s Drake Bratcher joins the conversation to discuss the great new Rebel displays for retail. We’ll also learn all about the newest limited release from Penelope Bourbon, Tokaji Cask Finish. To wrap things up, Dustin Parres will show us how to make a Rebel Rowdy Highball.

2024 is set to be an exciting year at Luxco. Ryan Earey, Luxco’s Vice President of Sales, joins Taylor in-studio to kick off the New Year. We’ll learn about some great food and tequila pairings from El Mayor’s Grace Gonzalez, the Yellowstone team did a market visit in Canada and the team at Remus is continuing its work with The Waterboys. The Luxco team was able to interact with hundreds of Bourbon Fans at Whiskey in the Winter and Dustin Parres shares some of his favorite syrup recipes on the first episode of 2024.

It’s a busy time of year at Luxco. On the December edition of Off the Still, we’ll learn about Yellowstone Bourbon’s latest release - Yellowstone Toasted, Lux Row Master Distiller John Rempe tells us all about the 2024 Stave Finish Collection and we’ll hear about Rebel Small Batch Reserve. Then we’ll head across the pond to the London Bourbon Festival, and we’ll check in the team at Penelope Bourbon and their recent activation in New Jersey. As usual, we’ll wrap up with a featured cocktail recipe and a spotlight of the month.