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Off the Still: February 2024Off the Still: February 2024

For the February 2024 episode, we are off to the races! We’ll learn all about Rebel Bourbon’s sponsorship of Richard Childress Racing and the Number Eight NASCAR driven by Kyle Busch. We’ll hear details about the sponsorship from Luxco’s Vice President of Marketing, Fletcher Buchman, and Rebel Bourbon Brand Manager, Philip Lux. But that’s not all! We’ll be joined by two-time NASCAR Cup Series champion Kyle Busch to hear why he’s excited about his new sponsor. And Luxco’s Drake Bratcher joins the conversation to discuss the great new Rebel displays for retail. We’ll also learn all about the newest limited release from Penelope Bourbon, Tokaji Cask Finish. To wrap things up, Dustin Parres will show us how to make a Rebel Rowdy Highball.

  1. Segment 1

    Luxco’s Vice President of Marketing Fletcher Buchman and Rebel Bourbon Brand Manager Philip Lux sit down in-studio with host Taylor Louderman to discuss how the Richard Childress Racing sponsorship came to be.
  2. Segment 2

    Two-time NASCAR Cup Series Champion Kyle Busch joins the conversation to tell us what he thinks about the look of his new car and why Rebel Bourbon is the perfect fit for Rowdy Nation!
  3. Segment 3

    Luxco’s Midwest Division Manager, Drake Bratcher, showcases the new point of sale materials available for Rebel Bourbon.
  4. Segment 4

    2024 is going to be an exciting year for Penelope Bourbon. The brand’s new Tokaji Cask Finish is set to hit shelves this February. Penelope founders, Michael Paladini and Daniel Polise talk about their new, limited release.
  5. Segment 5

    Dustin Parres mixes up Kyle Busch’s favorite new cocktail, The Rebel Rowdy Highball.
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Off the Still: January 2024Off the Still: January 2024

2024 is set to be an exciting year at Luxco. Ryan Earey, Luxco’s Vice President of Sales, joins Taylor in-studio to kick off the New Year. We’ll learn about some great food and tequila pairings from El Mayor’s Grace Gonzalez, the Yellowstone team did a market visit in Canada and the team at Remus is continuing its work with The Waterboys. The Luxco team was able to interact with hundreds of Bourbon Fans at Whiskey in the Winter and Dustin Parres shares some of his favorite syrup recipes on the first episode of 2024.

  1. Segment 1

    Luxco’s Vice President of Sales, Ryan Earey, sits down with Taylor to discuss the year ahead.
  2. Segment 2

    Master Distiller Grace Gonzalez recently made an appearance on the BeLatina network to share some of her favorite food and tequila pairings.
  3. Segment 3

    Two-time Superbowl Champion, Chris Long, shares the impact his organization made for those in need thanks to the Remus brand.
  4. Segment 4

    Master Distiller, Stephen Beam, paid a visit to Calgary, Canada for a market blitz and bottle signing event.
  5. Segment 5

    The Luxco portfolio was on full display at the annual Whiskey in the Winter event in St. Louis.
  6. Segment 6

    Dustin Parres is back to kick of the New Year with lots of flavor. In addition to this month’s cocktail, Dustin shares some of his favorite syrup recipes.
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Off the Still: December 2023Off the Still: December 2023

It’s a busy time of year at Luxco. On the December edition of Off the Still, we’ll learn about Yellowstone Bourbon’s latest release - Yellowstone Toasted, Lux Row Master Distiller John Rempe tells us all about the 2024 Stave Finish Collection and we’ll hear about Rebel Small Batch Reserve. Then we’ll head across the pond to the London Bourbon Festival, and we’ll check in the team at Penelope Bourbon and their recent activation in New Jersey. As usual, we’ll wrap up with a featured cocktail recipe and a spotlight of the month.

  1. Segment 1

    Yellowstone Toasted Master Distiller Stephen Beam and the Yellowstone sales team hosted media, influencers and distributor partners at a Stargazing launch event in New York City. Let’s see how they introduced this great new product!
  2. Segment 2

    The team at Lux Row is hard at work on their Stave Finish Collection for Rebel and Ezra Brooks. Master Distiller John Rempe fills us in on these exciting new products.
  3. Segment 3

    Innovation is critical to success. Phillip Lux joins us to tell us all about Rebel Bourbon’s newest offering.
  4. Segment 4

    Bourbon’s popularity isn’t just in America – it’s been growing internationally for the last several years. Luxco’s European Brand Ambassador, Michele Reina, fills us in on the latest trends.
  5. Segment 5

    Penelope Bourbon founders Michael Paladini and Danny Polise set up a great activation at the historic Far Hills Race Meeting in New Jersey to get the brands in front of thousands of consumers.
  6. Segment 6

    Luxco’s own Dustin Parres uses Yellowstone Toasted to create his latest cocktail that’s perfect for the winter months.
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Off the Still: November 2023Off the Still: November 2023

The November episode of Off the Still dives into the importance of displays at retail, we get a visit from Luxco’s Vice President of Marketing Fletcher Buchman, we’ll get a sneak peak of an upcoming Yellowstone television trailer, then we’ll head to the Pacific Northwest for Portland Cocktail Week. We’ll also check in with the team at Penelope Bourbon to learn about the new releases they have in store, and we’ll learn about Rebel Bourbon’s partnership with the Premiere Lacrosse League. Finally, we’ll wrap things up with a cocktail that’s perfect for the fall. 

  1. Segment 1

    Luxco’s Kansas and Missouri State Manager Drake Bratcher dives into the importance of displays – especially during the holiday season.
  2. Segment 2

    Yellowstone Bourbon will make an appearance on an upcoming episode of American Made on the Outdoor Channel. Get a sneak peek here.
  3. Segment 3

    Luxco’s Vice President of Marketing Fletcher Buchman stops by to talk about the impact of Off the Still and looks forward to the year ahead.
  4. Segment 4

    Brand Manager Allison O’Brien and Ross & Squibb Master Distiller Ian Stirsman recently attended Portland Cocktail Week to educate mixologists and bartends about The Quiet Man Irish Whiskey.
  5. Segment 5

    This fall, the team at Penelope Bourbon is releasing American Light Whiskey and Rosé Cask Finish. Penelope cofounders Michael Paladini and Danny Polise tell us what we can expect.
  6. Segment 6

    The Rebel Bourbon team recently engaged with fans at the Premiere Lacrosse League Championship in Philadelphia. Check out this successful collaboration.
  7. Segment 7

    Winter is coming! Dustin Parres shows us how to make a perfect beer-tail for the season with Rossville Union Bottled in Bond.
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Off the Still: October 2023Off the Still: October 2023

The October episode of Off the Still checks in on how Ezra Brooks activated at a new music festival, then pays a visit to Bardstown, Kentucky, for the biggest party in the bourbon industry. Then we’ll learn more about where you’ll be seeing the Yellowstone brand and what Lux Row master distiller John Rempe has planned. We’ll also learn more about the new addition to the Saint Brendan’s family and how to incorporate it into the perfect espresso martini. We’ll wrap things up by checking out a spotlight of the month. 

  1. Segment 1

    Live music fans are bourbon fans! Check out how the Ezra Brooks team activated at the new and exciting Evolution Music Festival in St. Louis.
  2. Segment 2

    Once a year, bourbon enthusiasts flock to Bardstown Kentucky, to attend the Kentucky Bourbon Festival. Lux Row Distillers, Limestone Branch Distillery and Penelope Bourbon had a big presence at this year’s festival reaching more than 6,000 consumers.
  3. Segment 3

    Yellowstone Bourbon is unveiling three new commercials during NFL games during the fourth quarter of 2023. See why live sports are the perfect fit for this fast-growing brand.
  4. Segment 4

    A new double single bourbon from Lux Row Distillers is already flying off shelves. This limited-edition release won’t last long.
  5. Segment 5

    Saint Brendan’s can dress up cocktails as well as desserts. The newest offering, Saint Brendan’s Salted Caramel, is a popular flavor at a great price point.
  6. Segment 6

    Demand for espresso martinis continue to grow. Luxco’s Dustin Parres shows us how to give a fresh take on this modern classic.
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