Penelope® Bourbon has seen remarkable growth so far in 2025. Learn more about how Penelope® Wheated helped make it happen, and how the team plans to keep the momentum going with the introduction of Penelope® Cigar Sessions Chapter 1.

Rebel® Bourbon’s sponsorship of Richard Childress Racing, the No. 8 Chevrolet and NASCAR Cup Series driver Kyle Busch earned strong airtime and brand visibility during races and race week activations in Q1. Learn more about the details and what’s ahead to keep driving strong Rebel®sales volume through Q2 and beyond.

The new El Mayor® Tequila slim 750mL bottle has been rolling out and will continue throughout 2025, showcasing a cohesive look and impactful shelf placement footprint for the El Mayor® Tequila brand family. The brand also debuts its new bottle sizes for El Mayor® Tequila Blanco and Reposado, offering opportunities to capitalize on the flourishing tequila category with these stand-out new bottles.

Host Sandy Miller updates us on the release of Blood Oath® Pact 11, Yellowstone® Bourbon’s Hand Picked Single Barrel news, Remus® Bourbon’s latest offerings and the Ezra Brooks® grilling program.

Penelope® Bourbon’s Project X takes whiskey finishing to the next level with unique flavors.

Penelope Bourbon’s Project X takes whiskey finishing to the next level with unique flavors.

Yellowstone Bourbon Small Batch is a bold new 6-year-old, 107-proof bourbon.

Host Sandy Miller sits down with Limestone Branch’s Master Distiller, Stephen Beam, to discuss his new release, Yellowstone Bourbon Small Batch.

El Mayor announces a new packaging rollout for 2025.

Yellowstone Bourbon strengthens its connection to Yellowstone National Park through new creative from outdoor media.

The Remus® Master Distiller Experimental Series features innovative barrel aging techniques.

The tequila market is evolving with bold new offerings, including Cortada—a smoked tequila inspired by Grace’s great-grandfather’s recipe, rich in distinctive flavors and aromas.

The carnival in a bottle is back! Penelope® Rio will be on shelves this March. Penelope® founders Michael Paladini and Danny Polise tell us about this year’s release.

Yellowstone® Bourbon started working with the National Parks Conservation Association in 2018. Assistant Brand Manager Aaron Sanders tells us more about reaching the one-million-dollar donation milestone this year.

Rebel® Bourbon is continuing its sponsorship of Richard Childress Racing and the No. 8 car driven by Kyle Busch.

Lots of Luxco® brands have been in the news lately. Host Sandy Miller updates us on some of the recent positive press.

St. Brendan’s® Irish Espresso Martini Smooth and luxurious, this cocktail pairs the power of bold espresso with the silky sweetness of Saint Brendan’s® to create an unforgettable martini. INGREDIENTS 1 oz. Saint Brendan’s® Irish Cream 1 oz. Espresso or Cold Brew Coffee ½ oz. Pearl® Vanilla Vodka ½ oz. Caffé Lolita® Coffee Liqueur Coffee Beans for Garnish DIRECTIONS In a shaker tin, combine all ingredients with ice and shake. Strain the mixture into a chilled martini glass and garnish with several roasted coffee beans. ENJOY!

Penelope® Bourbon is growing again! This month, Penelope® Wheated Bourbon will become the newest addition to the brand’s Core Series. Founders Michael Paladini and Danny Polise share more about this latest Core Series releases.

Penelope® American Light Whiskey is back. Founders Michael Paladini and Danny Polise share more about the third edition of Penelope® American Light Whiskey.

Yellowstone® Bourbon is hitting the trails. The award-winning brand will be activating across the country at the Ragnar trail and road relay races.

Master Distiller, Grace Gonzalez, and Destiladora Gonzalez Lux® are excited to announce Escasa™. Grace Gonzalez joins to tell us more about this exciting new release to our tequila portfolio.

Lux Row® Distillers is taking its Small Batch PX Sherry Cask Finish nationwide this month. Learn all about this unique release here.

Penelope® Wheated Boulevardier INGREDIENTS • 2 ounces Penelope® Wheated • 1 ounce Campari • 1 ounce sweet vermouth • Lemon (for garnish) PREPARATION Fill with ice and shake vigorously until outside of shaker is frosty. Then, strain into glass and garnish with a lemon peel.

Penelope® Bourbon is growing again! This month, Penelope® Wheated Bourbon will become the newest addition to the brand’s Core Series. Founders Michael Paladini and Danny Polise share more about this latest Core Series releases.

Penelope® American Light Whiskey is back. Founders Michael Paladini and Danny Polise share more about the third edition of Penelope® American Light Whiskey.

Master Distiller, Grace Gonzalez, and Destiladora Gonzalez Lux® are excited to announce Escasa™. Grace Gonzalez joins to tell us more about this exciting new release to our tequila portfolio.

Penelope® Bourbon recently hosted VIP bourbon media and influencers in Louisville for the launch of the brand’s Estate Collection. The festivities continued at Lux Row Distillers™ where more than 650 bourbon enthusiasts waited in line to be the first people to purchase Founder’s Reserve.

Penelope® Havana, a rum-barrel and maple barrel-finished bourbon, is introduced. Mike Paladini and Danny Polise will give an inside look at the creative process and tasting notes.

Get a deeper dive into Penelope® Havana, a rum-barrel and maple barrel-finished bourbon. Mike Paladini and Danny Polise will give you an inside look at the creative process and tasting notes.

2025 is going to be an exciting year for Yellowstone® Bourbon. Brand Manager Kelly Panzitta shares what the brand has in store.

Rebel® Bourbon is hitting the ice! Brand Manager Philip Lux shares exciting news about the brand’s latest partnership.

This month’s cocktail is the Rebel® Bourbon “Drop the Mitts Manhattan”. Please download this 9:16 video and post on your social channels.