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Off the Still: May 2025Off the Still: May 2025
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During Q2 episode of Off the Still, we’ll learn about what’s new
from Penelope® Bourbon, take a closer look at the exciting world of
Rebel® Bourbon’s Richard Childress Racing NASCAR sponsorship and El
Mayor® Tequila’s new offering. We’ll also hear about Blood Oath® Pact
11, Yellowstone® Bourbon’s single barrel offering, Remus® Bourbon news and the Ezra
Brooks® grilling program.
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Penelope® Bourbon
Penelope® Bourbon has seen remarkable growth so far in 2025. Learn more about how Penelope® Wheated helped make it happen, and how the team plans to keep the momentum going with the introduction of Penelope® Cigar Sessions Chapter 1. -
Rebel® Bourbon and RCR
Rebel® Bourbon’s sponsorship of Richard Childress Racing, the No. 8 Chevrolet and NASCAR Cup Series driver Kyle Busch earned strong airtime and brand visibility during races and race week activations in Q1. Learn more about the details and what’s ahead to keep driving strong Rebel®sales volume through Q2 and beyond. -
El Mayor® Tequila
The new El Mayor® Tequila slim 750mL bottle has been rolling out and will continue throughout 2025, showcasing a cohesive look and impactful shelf placement footprint for the El Mayor® Tequila brand family. The brand also debuts its new bottle sizes for El Mayor® Tequila Blanco and Reposado, offering opportunities to capitalize on the flourishing tequila category with these stand-out new bottles. -
News and Notes
Host Sandy Miller updates us on the release of Blood Oath® Pact 11, Yellowstone® Bourbon’s Hand Picked Single Barrel news, Remus® Bourbon’s latest offerings and the Ezra Brooks® grilling program.