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Off the Still: September 2023Off the Still: September 2023

The September episode of Off the Still features a visit with El Mayor Tequila’s Master Distiller Grace Gonzalez, highlights on innovations from Remus and Penelope Bourbons, Yellowstone Bourbon’s Master Distiller Stephen Beam discusses the brand’s newest bourbons and a collaboration cocktail of the month!

  1. Segment 1

    The growth of tequila continues to increase every month and market visits by El Mayor Tequila’s Master Distiller Grace Gonzalez help accounts learn more about the exciting world of tequila.

  2. Segment 2

    The Remus Bourbon brand continues to innovate under the direction of Master Distiller Ian Stirsman. In this segment, Stirsman and brand manager Allison O’Brien discuss the exciting additions to the Remus portfolio.

  3. Segment 3

    Penelope Bourbon joined the Luxco portfolio earlier this year. Co-founders Danny Polise and Mike Paladini tell viewers about all the new products heading to market this fall.

  4. Segment 4

    Yellowstone Bourbon’s shelf presence is growing. Kelly Panzita and Stephen Beam from Limestone Branch discuss the newest addition to the portfolio.

  5. Segment 5

    Craft beer can make a great mixer for the perfect autumn cocktail. Luxco’s own Dustin Parres shows viewers how to incorporate their favorite IPA into this month’s delicious cocktail.
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Off the Still: August 2023Off the Still: August 2023

On the inaugural episode of Off the Still, Luxco’s monthly video news program, host Taylor Louderman discusses the goal of the show with Luxco’s Vice President of Marketing Fletcher Buchman, checks in with country music superstar and founder of Dos Primos Tequila Thomas Rhett, shares details about Rebel Bourbon’s partnership with the PLL, learns what Luxco’s Master Distillers have planned for National Bourbon Heritage Month, introduces viewers to the team behind Penelope Bourbon, shares a cocktail recipe of the month and highlights an incredible display at retail.

  1. Segment 1

    There's a lot going on at Luxco so Fletcher Buchman, Luxco’s Vice President of Marketing, decided to create Off the Still - a one-stop-shop to keep employees and customers up-to-date on the industry and Luxco’s family of award winning brands. In this segment he introduces us to the monthly program.

  2. Segment 2

    When he’s not filling arenas across the country this summer, country music superstar Thomas Rhett and his cousin Jeff Worn are busy with their award winning tequila, Dos Primos. In this segment they tell us about their inspiration for the brand.

  3. Segment 3

    The Professional Lacrosse League is one of the fastest growing professional sports leagues in the United States making it a perfect fit for the Rebel Bourbon brand. The two brands are full of excitement, energy, and attitude! Learn more about Rebel Bourbon’s new sponsorship with the league in this fast-paced segment.

  4. Segment 4

    September is National Bourbon Heritage Month, a 30-day celebration highlighting the art and science of bourbon. Whether in Bardstown or in your local market – there are plenty of opportunities to capitalize on the excitement around the festivities, including new, limited releases. In this segment Master Distillers Ian Stirsman, Steve Beam, and John Rempe give us a sneak peek of what they have planned.

  5. Segment 5

    One of the hottest brands on the shelf, Penelope Bourbon, was recently acquired by Luxco. From humble beginnings, Penelope Bourbon has quickly become one of the country’s fastest growing bourbon brands. In this segment you’ll meet the two childhood friends who teamed up to create Penelope.

  6. Segment 6

    For on premise accounts, of course the taste and quality of drinks on their menu is important — but so is profitability. In this segment, Luxco’s Dustin Parres teaches an easy way to help retailers increase their bottom line with the cocktail of the month, the Yellowstone Gold Rush.
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