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Off the Still: October 2025
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Off the Still: October 2025Off the Still: October 2025playing

The Q4 edition of Off the Still features exciting updates from Penelope Bourbon, highlights from the Kentucky Bourbon Festival, news on Rebel Bourbon’s NASCAR season, new tequila launches, and a quick recap of other product launches.

  1. S1: Penelope® playing

    The Penelope team is always busy innovating. The brand recently launched its 2025 Estate Collection which includes five bold expressions, all boasting a minimum age of 10 years. But that’s not all. This fall will see the return of the popular F Cancer blend, now in collaboration with the nonprofit organization F Cancer, and Penelope’s newest ready-to-pour cocktail, Apple Cinnamon Old Fashioned.

  2. S2: Kentucky Bourbon Festivalplaying

    Luxco brands stood out more than ever at this year’s Kentucky Bourbon Festival thanks to the hard work of the Luxco Sales Enablement Team. With a larger footprint and a newly designed booth, they created an inviting space for guests to enjoy samplings, the opportunity to purchase bottles, and relax on the porch with likeminded people and cigars.

  3. S3: Rebel® Bourbonplaying

    Rebel Bourbon maintained fan engagement as the Official Bourbon Sponsor of Richard Childress Racing and two-time Cup Series champion Kyle Busch. The brand earned millions of media impressions through the Rebel-branded No. 8 car’s participation in four Cup Series races, and its co-branded releases Kyle Busch 108 Single Barrel and Rebel 100 Cabernet Franc Finish. They brand is excited to continue working with Richard Childress Racing in 2026.

  4. S4: Tequila playing

    The Luxco tequila teams have been hard at work. Learn more about all the new offerings from El Mayor, Cortada and Escada tequilas.

  6. Penelope® F*ck Cancer - Longformplaying

    Penelope Bourbon F Cancer 2025 presents the brand’s special-edition “F Cancer” whiskey release and its partnership with F Cancer to raise awareness and funds in the fight against cancer.

  7. Cortada – Longformplaying

    The Cortada Tequila launch highlighted the brand’s family legacy and innovation, with tastings, cocktails, and community connections driving excitement and a relationship-focused sales strategy for Denver recognition.

  8. Kentucky bourbon Festival – Longformplaying

    Luxco’s Sales Enablement Team made a strong impact at the Kentucky Bourbon Festival with an expanded, redesigned booth that welcomed guests to sample, purchase, and relax in a community-driven space.
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Off the Still: July 2025
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Off the Still: July 2025Off the Still: July 2025playing

During the July episode of Off the Still, we’ll share lots of exciting updates from the always innovative Penelope Bourbon team, we’ll hear what the Rebel Bourbon crew is up to with the #8 team at Richard Childress Racing, we’ll head back to the ballpark with Remus Bourbon, and we’ll learn all about the latest additions to our award-winning tequila portfolio. We’ll also celebrate all the awards our brands brought home this year.

  1. Penelope® Bourbonplaying

    The team at Penelope Bourbon is always innovating. We’ll learn more about the brand’s recent launch of Cigar Sessions Chapter One and the newest addition to the brand’s ready to pour offerings, Black Walnut Old Fashioned.

  2. Rebel® Bourbonplaying

    Well if it’s summer, it’s racing season! The team at Rebel Bourbon has been staying busy with the #8 team at Richard Childress Racing to help raise the awareness of Rebel Bourbon. Learn more about where the brand will be activating this summer, and hear about a recent review of Rebel 100 Cabernet Franc Finish Bourbon.

  3. Remus Bourbonplaying

    After a successful launch in 2024 - the Remus Bourbon team introduced the latest release of Remus Babe Ruth Reserve. But that’s not all. Remus Repeal Reserve IX returns to shelves in September and Master Distiller Ian Stirman has something special planned for this year.

  4. Tequila Segmentplaying

    Luxco’s tequila team has been busy with lots of new releases. This segment dives into the newest members of the portfolio, Cortada Smoked Tequila and Escasa. And we’ll hear about the new packaging and release for El Mayor Tequila.

  5. News & Notes Segment:playing

    In this segment we’ll get quick updates from Ezra Brooks and Yellowstone bourbon as well as hear all about the awards the Luxco brands took home this year.
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Off the Still: May 2025
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Off the Still: May 2025Off the Still: May 2025playing

During Q2 episode of Off the Still, we’ll learn about what’s new from Penelope® Bourbon, take a closer look at the exciting world of Rebel® Bourbon’s Richard Childress Racing NASCAR sponsorship and El Mayor® Tequila’s new offering. We’ll also hear about Blood Oath® Pact 11, Yellowstone® Bourbon’s single barrel offering, Remus® Bourbon news and the Ezra Brooks® grilling program.

  1. Penelope® Bourbonplaying

    Penelope® Bourbon has seen remarkable growth so far in 2025. Learn more about how Penelope® Wheated helped make it happen, and how the team plans to keep the momentum going with the introduction of Penelope® Cigar Sessions Chapter 1.

  2. Rebel® Bourbon and RCRplaying

    Rebel® Bourbon’s sponsorship of Richard Childress Racing, the No. 8 Chevrolet and NASCAR Cup Series driver Kyle Busch earned strong airtime and brand visibility during races and race week activations in Q1. Learn more about the details and what’s ahead to keep driving strong Rebel®sales volume through Q2 and beyond.

  3. El Mayor® Tequilaplaying

    The new El Mayor® Tequila slim 750mL bottle has been rolling out and will continue throughout 2025, showcasing a cohesive look and impactful shelf placement footprint for the El Mayor® Tequila brand family. The brand also debuts its new bottle sizes for El Mayor® Tequila Blanco and Reposado, offering opportunities to capitalize on the flourishing tequila category with these stand-out new bottles.

  4. News and Notesplaying

    Host Sandy Miller updates us on the release of Blood Oath® Pact 11, Yellowstone® Bourbon’s Hand Picked Single Barrel news, Remus® Bourbon’s latest offerings and the Ezra Brooks® grilling program.
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Off the Still: March 2025
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Off the Still: March 2025Off the Still: March 2025playing

On this episode, we dive into Penelope® Bourbon Project X, Yellowstone® Bourbon introduces Small Batch 107, El Mayor® elevates its packaging for a stronger shelf presence, and finally the episode closes with News and Notes.

  1. Penelope® Xplaying

    Penelope® Bourbon’s Project X takes whiskey finishing to the next level with unique flavors.

  2. Penelope® X (long form)playing

    Penelope Bourbon’s Project X takes whiskey finishing to the next level with unique flavors.

  6. Yellowstone® Outdoor Mediaplaying

    Yellowstone Bourbon strengthens its connection to Yellowstone National Park through new creative from outdoor media.

  8. Cortada (long form)playing

    The tequila market is evolving with bold new offerings, including Cortada—a smoked tequila inspired by Grace’s great-grandfather’s recipe, rich in distinctive flavors and aromas.
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Off the Still: February 2025
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Off the Still: February 2025Off the Still: February 2025playing

During the February episode of Off the Still, we’ll explore the latest release from Penelope® Bourbon, we’ll learn all about Yellowstone® Bourbon’s million-dollar milestone and we’ll head to the track to hear about Rebel® Bourbon’s 2025 race plans. And we’ll celebrate some of our brands’ wins in the media. We’ll close with our Cocktail of the Month.

  1. Penelope® Rioplaying

    The carnival in a bottle is back! Penelope® Rio will be on shelves this March. Penelope® founders Michael Paladini and Danny Polise tell us about this year’s release.

  2. Yellowstone® Million Dollar Milestoneplaying

    Yellowstone® Bourbon started working with the National Parks Conservation Association in 2018. Assistant Brand Manager Aaron Sanders tells us more about reaching the one-million-dollar donation milestone this year.

  3. Rebel® Bourbon Racingplaying

    Rebel® Bourbon is continuing its sponsorship of Richard Childress Racing and the No. 8 car driven by Kyle Busch.

  4. News and Notesplaying

    Lots of Luxco® brands have been in the news lately. Host Sandy Miller updates us on some of the recent positive press.

  5. Cocktail of the Monthplaying

    St. Brendan’s® Irish Espresso Martini Smooth and luxurious, this cocktail pairs the power of bold espresso with the silky sweetness of Saint Brendan’s® to create an unforgettable martini. INGREDIENTS 1 oz. Saint Brendan’s® Irish Cream 1 oz. Espresso or Cold Brew Coffee ½ oz. Pearl® Vanilla Vodka ½ oz. Caffé Lolita® Coffee Liqueur Coffee Beans for Garnish DIRECTIONS In a shaker tin, combine all ingredients with ice and shake. Strain the mixture into a chilled martini glass and garnish with several roasted coffee beans. ENJOY!
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