Off the Still: February 2025
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Off the Still: February 2025Off the Still: February 2025playing

During the February episode of Off the Still, we’ll explore the latest release from Penelope® Bourbon, we’ll learn all about Yellowstone® Bourbon’s million-dollar milestone and we’ll head to the track to hear about Rebel® Bourbon’s 2025 race plans. And we’ll celebrate some of our brands’ wins in the media. We’ll close with our Cocktail of the Month.
  1. Penelope® Rioplaying

    The carnival in a bottle is back! Penelope® Rio will be on shelves this March. Penelope® founders Michael Paladini and Danny Polise tell us about this year’s release.
  2. Yellowstone® Million Dollar Milestoneplaying

    Yellowstone® Bourbon started working with the National Parks Conservation Association in 2018. Assistant Brand Manager Aaron Sanders tells us more about reaching the one-million-dollar donation milestone this year.
  3. Rebel® Bourbon Racingplaying

    Rebel® Bourbon is continuing its sponsorship of Richard Childress Racing and the No. 8 car driven by Kyle Busch.
  4. News and Notesplaying

    Lots of Luxco® brands have been in the news lately. Host Sandy Miller updates us on some of the recent positive press.
  5. Cocktail of the Monthplaying

    St. Brendan’s® Irish Espresso Martini Smooth and luxurious, this cocktail pairs the power of bold espresso with the silky sweetness of Saint Brendan’s® to create an unforgettable martini. INGREDIENTS 1 oz. Saint Brendan’s® Irish Cream 1 oz. Espresso or Cold Brew Coffee ½ oz. Pearl® Vanilla Vodka ½ oz. Caffé Lolita® Coffee Liqueur Coffee Beans for Garnish DIRECTIONS In a shaker tin, combine all ingredients with ice and shake. Strain the mixture into a chilled martini glass and garnish with several roasted coffee beans. ENJOY!
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Off the Still: January 2025
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Off the Still: January 2025Off the Still: January 2025playing

During the January episode of Off the Still, we’ll explore the latest releases from Penelope® Bourbon, we’ll learn all about how Yellowstone® Bourbon is hitting the trails and we’ll unveil some exciting tequila news from Destiladora Gonzalez Lux®. We’ll learn more about Lux Row® Small Batch PX Sherry Cask Finish and finally, we’ll close with our Cocktail of the Month.
  1. Penelope® Wheatedplaying

    Penelope® Bourbon is growing again! This month, Penelope® Wheated Bourbon will become the newest addition to the brand’s Core Series. Founders Michael Paladini and Danny Polise share more about this latest Core Series releases.
  2. Penelope® American Light Whiskeyplaying

    Penelope® American Light Whiskey is back. Founders Michael Paladini and Danny Polise share more about the third edition of Penelope® American Light Whiskey.
  3. Yellowstone® Bourbonplaying

    Yellowstone® Bourbon is hitting the trails. The award-winning brand will be activating across the country at the Ragnar trail and road relay races.
  4. Escasa™playing

    Master Distiller, Grace Gonzalez, and Destiladora Gonzalez Lux® are excited to announce Escasa™. Grace Gonzalez joins to tell us more about this exciting new release to our tequila portfolio.
  5. Cocktail of the Monthplaying

    Penelope® Wheated Boulevardier INGREDIENTS • 2 ounces Penelope® Wheated • 1 ounce Campari • 1 ounce sweet vermouth • Lemon (for garnish) PREPARATION Fill with ice and shake vigorously until outside of shaker is frosty. Then, strain into glass and garnish with a lemon peel.
  6. Penelope® Wheated (Long Form)playing

    Penelope® Bourbon is growing again! This month, Penelope® Wheated Bourbon will become the newest addition to the brand’s Core Series. Founders Michael Paladini and Danny Polise share more about this latest Core Series releases.
  7. Escasa™ (Long Form)playing

    Master Distiller, Grace Gonzalez, and Destiladora Gonzalez Lux® are excited to announce Escasa™. Grace Gonzalez joins to tell us more about this exciting new release to our tequila portfolio.
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Off the Still: December 2024
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Off the Still: December 2024Off the Still: December 2024playing

During this month’s episode, we’ll learn about the latest releases from Penelope® Bourbon, we’ll hear what the Yellowstone® Bourbon team has planned and we’ll share exciting news from Rebel® Bourbon. And as we always do, we’ll wrap up with the Cocktail of the Month.
  1. Penelope® Bourbon Estate Collection Releaseplaying

    Penelope® Bourbon recently hosted VIP bourbon media and influencers in Louisville for the launch of the brand’s Estate Collection. The festivities continued at Lux Row Distillers™ where more than 650 bourbon enthusiasts waited in line to be the first people to purchase Founder’s Reserve.
  2. Penelope® Bourbon Havanaplaying

    Penelope® Havana, a rum-barrel and maple barrel-finished bourbon, is introduced. Mike Paladini and Danny Polise will give an inside look at the creative process and tasting notes.
  3. Penelope® Bourbon Havana (Long Form)playing

    Get a deeper dive into Penelope® Havana, a rum-barrel and maple barrel-finished bourbon. Mike Paladini and Danny Polise will give you an inside look at the creative process and tasting notes.
  4. Cocktail of the Monthplaying

    This month’s cocktail is the Rebel® Bourbon “Drop the Mitts Manhattan”. Please download this 9:16 video and post on your social channels.
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Off the Still: November 2024
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Off the Still: November 2024Off the Still: November 2024playing

This month we’ll learn about Penelope® Bourbon Estate Collection, Yellowstone® Bourbon ‘Pair It With Yellowstone’ campaign, a recent visit to Mexico by social media influencers to learn all about El Mayor® and Luxco’s™ expanded single barrel program. And finally, we’ll wrap up with our cocktail of the month.
  1. Penelope® Bourbon Estate Collectionplaying

    Penelope® Bourbon founders Mike Paladini and Danny Polise share information about the brand’s exciting new launch, The Penelope® Bourbon Estate Collection.
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Off the Still: October 2024
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Off the Still: October 2024Off the Still: October 2024playing

This month, we’ll learn about the latest release from Penelope® Bourbon and how the Luxco® brands were activated at Bourbon and Beyond. We’ll hear from the Yellowstone® Bourbon team about their recent sweepstakes event, how the brands came to life at the Kentucky Bourbon Festival, Rebel® Bourbon’s activation with the PLL, and the cocktail of the month.
  1. Penelope® Bourbon Tributeplaying

    Penelope® Bourbon is releasing its third edition of F*ck Cancer in tribute to those impacted by the disease.
  2. Bourbon and Beyond Activationplaying

    Penelope® Bourbon Brand Manager, Courtney McAllister, shares how the brand activated at Bourbon and Beyond in Louisville, one of the largest music and bourbon festivals in the country.
  3. Yellowstone® Sweepstakes Successplaying

    More than 2,900 consumers entered a recent sweepstakes to win a trip to Yellowstone National Park. Participants left the trip as enthusiastic Yellowstone® Bourbon brand ambassadors.
  4. Cocktail of the Monthplaying

    The Cocktail of the Month is El Mayor® Blanco Cosmo, and we’ll show you how to craft it.
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