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Off the Still: June 2024
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Off the Still: June 2024Off the Still: June 2024playing

On the June 2024 episode of Off the Still, we’ll learn how Yellowstone Bourbon is making an impact in Canada and we’ll hear all about the brand’s National Park sweepstakes. We’ll catch up with Penelope Bourbon to get an update on their Core Series and we’ll share the creative way the northeast sales team sold a bunch of barrels. We’ll hear all about how the Luxco portfolio brought home some hardware during the recent award season, and as always, Dustin Parres serves up his latest cocktail.

  1. Yellowstone Bourbon x Trans Canada Trailplaying

    The Yellowstone Bourbon brand values public lands. Learn about how Yellowstone Bourbon’s Canadian sales team recently teamed up with the Trans Canada Trail to protect natural trails that span the country from coast to coast.

  3. Penelope Core Updateplaying

    Penelope Bourbon founder Michael Paladini provides an update on the brand’s Core Series.

  4. Maine Barrel Pick Eventplaying

    Stephen Fante, Executive Bourbon Steward and National Brand Ambassador at Limestone Branch Distillery, and the Luxco sales team recently headed to Maine to host a barrel pick party to introduce consumers to the Luxco portfolio.
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Off the Still: May 2024
If you desire a downloadable file, click the Vimeo icon and then the download icon under the lower-right corner of the video.

Off the Still: May 2024Off the Still: May 2024playing

The May 2024 episode of Off the Still catches up with our busy brand teams. We’ll head to Lebanon, Kentucky, to see the latest addition at Limestone Branch Distillery. We’ll learn all about the Penelope Bourbon Barrel Picks at Lux Row Distillers and the re-release of Penelope Rosé Cask. Then we’ll learn about Lux Row Four Grain Double Single Barrel and we’ll catch up with the Rebel Bourbon brand team. We’ll hear from the El Mayor team who was busy in Florida, and we’ll check in with the Remus Bourbon team and their charitable partners. And as always, Dustin Parres serves up his latest cocktail.

  1. Stephen B. Beam Barrel Tasting Lodgeplaying

    There’s nothing like enjoying a great bourbon in a cozy lodge in the woods. And thanks to the latest edition at Limestone Branch Distillery, that’s just what consumers can do at the Stephen B. Beam Barrel Tasting Lodge.

  2. Penelope Bourbon Barrel Pickplaying

    Doing a barrel pick of Penelope Bourbon is now a reality at Lux Row Distillers. Learn more about this exclusive opportunity.

  3. Penelope Rosé Caskplaying

    Penelope Rosé Cask is a perennial favorite of bourbon fans across the country. Penelope founders Michael Paladini and Danny Polise share more about this year’s release.

  4. Lux Row Four Grain Double Single Barrelplaying

    Lux Row Distillers is set to release this year’s version of Lux Row Four Grain Double Single Barrel. Learn more about this annual favorite that combines rye and wheated bourbons for a unique experience.

  5. Rebel Bourbon Brand Updateplaying

    Rebel Bourbon has been off the races in 2024! Brand Manager Philip Lux shares more about Rebel Bourbon’s sponsorships.

  6. El Mayor Tasting Eventplaying

    El Mayor Tequila’s Master Distiller Grace Gonzalez hosted a tasting event for tequila fans in St. Petersburg, Florida.

  8. Cocktail of the Monthplaying

    Let’s go on a flight! Dustin Parres shares his perfect flight of margaritas just in time for Cinco de Mayo and the summer months. Check out this month’s cocktail of the month, the El Mayor Agave Bless America!
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Off the Still: April 2024
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Off the Still: April 2024Off the Still: April 2024playing

The April 2024 episode of Off the Still is all about innovation taking place across the Luxco portfolio. We’ll learn more about the newest release from Limestone Branch Distillery and their plans to send lucky guests to Yellowstone National Park. We’ll check in with the Penelope Bourbon team who created a special speakeasy for their fans in New Orleans. We’ll find out about the newest releases coming from our team in Ireland. And finally, we’ll check in with the team at Lux Row Distillers who have a lot of exciting news to share. To wrap things up, Dustin Parres heads to the Caribbean for this month’s cocktail of the month.

  2. Yellowstone National Park Sweepstakesplaying

    Yellowstone Bourbon is giving consumers a chance to win a trip to the national park that shares its name! Details of the Yellowstone National Park sweepstakes are here.

  3. Penelope Bourbon Speakeasyplaying

    The Penelope Bourbon team headed to The Big Easy to interact with Penelope fans at the New Orleans Bourbon Festival where they created a one-of-a-kind speakeasy event.

  4. Niche Brand Updateplaying

    Brand Manager, Allison O’Brien talks about the latest innovations from Niche: Saint Brendan’s Espresso and The Quiet Man Barman’s Code.

  5. Ezra Brooks 99 Port Cask Finishplaying

    The Ezra Brooks portfolio is growing. Brand Manager Eric Winter and Master Distiller John Rempe share more about their new release, Ezra Brooks 99 Port Cask Finish.

  6. Blood Oath Pact 10playing

    2024 marks a special year for Blood Oath, Lux Row Distillers’ annual limited release. Brand Manager Eric Winter and Master Distiller John Rempe give more details about Blood Oath Pact 10.

  7. Cocktail of the Monthplaying

    Dustin Parres gets inspiration from tiki bars for this month’s cocktail of the month, The Yellowstone Rum Cask Runner.
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Off the Still: March 2024
If you desire a downloadable file, click the Vimeo icon and then the download icon under the lower-right corner of the video.

Off the Still: March 2024Off the Still: March 2024playing

For the March 2024 episode, we’ll learn about Yellowstone Bourbon’s upcoming media plan from brand manager Kelly Panzitta, we’ll hear from the Penelope Bourbon team about the brand’s latest release, and we’ll find out all about the newest release from Lux Row Distillers. We’ll also get an update on the Ross & Squibb barrel program, and we’ll see how one of the biggest names in bourbon recently shared our brands with a live audience. Finally, Luxco’s Dustin Parres prepares a perfect cocktail for the spring season.

  1. Segment 1playing

    Yellowstone Bourbon’s brand manager Kelly Panzitta shares an update on recent media buys and how the brand will be coming to life on ESPN’s SportsCenter and the Peacock streaming service.

  2. Segment 2playing

    Penelope Bourbon has four Cooper Series releases a year and the next one on-shelf will be Penelope Rio. Penelope co-founders Danny Polise and Michael Paladini discuss what consumers can expect with this year’s release.

  3. Segment 3playing

    When it comes to bourbon – age is never a bad thing. Lux Row Distillers’ master distiller John Rempe and Rebel Bourbon brand manager Philip Lux discuss the newest member of the portfolio, Rebel 100 Six Year.

  4. Segment 4playing

    Ross & Squibb’s barrel program is something special. Brand manager Allison O’Brien discusses how the new sampling kits can bring the distillery to you.

  5. Segment 5playing

    Learn more about how bourbon expert and blogger Fred Minnick recently featured products from the Ross & Squibb portfolio at his Blind Bourbon live tasting event in Lawrenceburg, Indiana.

  6. Segment 6playing

    Just in time for the return of Penelope Bourbon’s Rosé Cask Finish, Dustin Parres conjures up the perfect, bubbly cocktail.
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Off the Still: February 2024
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Off the Still: February 2024Off the Still: February 2024playing

For the February 2024 episode, we are off to the races! We’ll learn all about Rebel Bourbon’s sponsorship of Richard Childress Racing and the Number Eight NASCAR driven by Kyle Busch. We’ll hear details about the sponsorship from Luxco’s Vice President of Marketing, Fletcher Buchman, and Rebel Bourbon Brand Manager, Philip Lux. But that’s not all! We’ll be joined by two-time NASCAR Cup Series champion Kyle Busch to hear why he’s excited about his new sponsor. And Luxco’s Drake Bratcher joins the conversation to discuss the great new Rebel displays for retail. We’ll also learn all about the newest limited release from Penelope Bourbon, Tokaji Cask Finish. To wrap things up, Dustin Parres will show us how to make a Rebel Rowdy Highball.

  1. Segment 1playing

    Luxco’s Vice President of Marketing Fletcher Buchman and Rebel Bourbon Brand Manager Philip Lux sit down in-studio with host Taylor Louderman to discuss how the Richard Childress Racing sponsorship came to be.

  2. Segment 2playing

    Two-time NASCAR Cup Series Champion Kyle Busch joins the conversation to tell us what he thinks about the look of his new car and why Rebel Bourbon is the perfect fit for Rowdy Nation!

  3. Segment 3playing

    Luxco’s Midwest Division Manager, Drake Bratcher, showcases the new point of sale materials available for Rebel Bourbon.

  4. Segment 4playing

    2024 is going to be an exciting year for Penelope Bourbon. The brand’s new Tokaji Cask Finish is set to hit shelves this February. Penelope founders, Michael Paladini and Daniel Polise talk about their new, limited release.

  5. Segment 5playing

    Dustin Parres mixes up Kyle Busch’s favorite new cocktail, The Rebel Rowdy Highball.
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