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Off the Still: April 2024
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Off the Still: April 2024Off the Still: April 2024playing

The April 2024 episode of Off the Still is all about innovation taking place across the Luxco portfolio. We’ll learn more about the newest release from Limestone Branch Distillery and their plans to send lucky guests to Yellowstone National Park. We’ll check in with the Penelope Bourbon team who created a special speakeasy for their fans in New Orleans. We’ll find out about the newest releases coming from our team in Ireland. And finally, we’ll check in with the team at Lux Row Distillers who have a lot of exciting news to share. To wrap things up, Dustin Parres heads to the Caribbean for this month’s cocktail of the month.

  2. Yellowstone National Park Sweepstakesplaying

    Yellowstone Bourbon is giving consumers a chance to win a trip to the national park that shares its name! Details of the Yellowstone National Park sweepstakes are here.

  3. Penelope Bourbon Speakeasyplaying

    The Penelope Bourbon team headed to The Big Easy to interact with Penelope fans at the New Orleans Bourbon Festival where they created a one-of-a-kind speakeasy event.

  4. Niche Brand Updateplaying

    Brand Manager, Allison O’Brien talks about the latest innovations from Niche: Saint Brendan’s Espresso and The Quiet Man Barman’s Code.

  5. Ezra Brooks 99 Port Cask Finishplaying

    The Ezra Brooks portfolio is growing. Brand Manager Eric Winter and Master Distiller John Rempe share more about their new release, Ezra Brooks 99 Port Cask Finish.

  6. Blood Oath Pact 10playing

    2024 marks a special year for Blood Oath, Lux Row Distillers’ annual limited release. Brand Manager Eric Winter and Master Distiller John Rempe give more details about Blood Oath Pact 10.

  7. Cocktail of the Monthplaying

    Dustin Parres gets inspiration from tiki bars for this month’s cocktail of the month, The Yellowstone Rum Cask Runner.
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Off the Still: March 2024
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Off the Still: March 2024Off the Still: March 2024playing

For the March 2024 episode, we’ll learn about Yellowstone Bourbon’s upcoming media plan from brand manager Kelly Panzitta, we’ll hear from the Penelope Bourbon team about the brand’s latest release, and we’ll find out all about the newest release from Lux Row Distillers. We’ll also get an update on the Ross & Squibb barrel program, and we’ll see how one of the biggest names in bourbon recently shared our brands with a live audience. Finally, Luxco’s Dustin Parres prepares a perfect cocktail for the spring season.

  1. Segment 1playing

    Yellowstone Bourbon’s brand manager Kelly Panzitta shares an update on recent media buys and how the brand will be coming to life on ESPN’s SportsCenter and the Peacock streaming service.

  2. Segment 2playing

    Penelope Bourbon has four Cooper Series releases a year and the next one on-shelf will be Penelope Rio. Penelope co-founders Danny Polise and Michael Paladini discuss what consumers can expect with this year’s release.

  3. Segment 3playing

    When it comes to bourbon – age is never a bad thing. Lux Row Distillers’ master distiller John Rempe and Rebel Bourbon brand manager Philip Lux discuss the newest member of the portfolio, Rebel 100 Six Year.

  4. Segment 4playing

    Ross & Squibb’s barrel program is something special. Brand manager Allison O’Brien discusses how the new sampling kits can bring the distillery to you.

  5. Segment 5playing

    Learn more about how bourbon expert and blogger Fred Minnick recently featured products from the Ross & Squibb portfolio at his Blind Bourbon live tasting event in Lawrenceburg, Indiana.

  6. Segment 6playing

    Just in time for the return of Penelope Bourbon’s Rosé Cask Finish, Dustin Parres conjures up the perfect, bubbly cocktail.
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Off the Still: February 2024
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Off the Still: February 2024Off the Still: February 2024playing

For the February 2024 episode, we are off to the races! We’ll learn all about Rebel Bourbon’s sponsorship of Richard Childress Racing and the Number Eight NASCAR driven by Kyle Busch. We’ll hear details about the sponsorship from Luxco’s Vice President of Marketing, Fletcher Buchman, and Rebel Bourbon Brand Manager, Philip Lux. But that’s not all! We’ll be joined by two-time NASCAR Cup Series champion Kyle Busch to hear why he’s excited about his new sponsor. And Luxco’s Drake Bratcher joins the conversation to discuss the great new Rebel displays for retail. We’ll also learn all about the newest limited release from Penelope Bourbon, Tokaji Cask Finish. To wrap things up, Dustin Parres will show us how to make a Rebel Rowdy Highball.

  1. Segment 1playing

    Luxco’s Vice President of Marketing Fletcher Buchman and Rebel Bourbon Brand Manager Philip Lux sit down in-studio with host Taylor Louderman to discuss how the Richard Childress Racing sponsorship came to be.

  2. Segment 2playing

    Two-time NASCAR Cup Series Champion Kyle Busch joins the conversation to tell us what he thinks about the look of his new car and why Rebel Bourbon is the perfect fit for Rowdy Nation!

  3. Segment 3playing

    Luxco’s Midwest Division Manager, Drake Bratcher, showcases the new point of sale materials available for Rebel Bourbon.

  4. Segment 4playing

    2024 is going to be an exciting year for Penelope Bourbon. The brand’s new Tokaji Cask Finish is set to hit shelves this February. Penelope founders, Michael Paladini and Daniel Polise talk about their new, limited release.

  5. Segment 5playing

    Dustin Parres mixes up Kyle Busch’s favorite new cocktail, The Rebel Rowdy Highball.
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Off the Still: January 2024
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Off the Still: January 2024Off the Still: January 2024playing

2024 is set to be an exciting year at Luxco. Ryan Earey, Luxco’s Vice President of Sales, joins Taylor in-studio to kick off the New Year. We’ll learn about some great food and tequila pairings from El Mayor’s Grace Gonzalez, the Yellowstone team did a market visit in Canada and the team at Remus is continuing its work with The Waterboys. The Luxco team was able to interact with hundreds of Bourbon Fans at Whiskey in the Winter and Dustin Parres shares some of his favorite syrup recipes on the first episode of 2024.

  1. Segment 1playing

    Luxco’s Vice President of Sales, Ryan Earey, sits down with Taylor to discuss the year ahead.

  2. Segment 2playing

    Master Distiller Grace Gonzalez recently made an appearance on the BeLatina network to share some of her favorite food and tequila pairings.

  3. Segment 3playing

    Two-time Superbowl Champion, Chris Long, shares the impact his organization made for those in need thanks to the Remus brand.

  4. Segment 4playing

    Master Distiller, Stephen Beam, paid a visit to Calgary, Canada for a market blitz and bottle signing event.

  5. Segment 5playing

    The Luxco portfolio was on full display at the annual Whiskey in the Winter event in St. Louis.

  6. Segment 6playing

    Dustin Parres is back to kick of the New Year with lots of flavor. In addition to this month’s cocktail, Dustin shares some of his favorite syrup recipes.
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Off the Still: December 2023
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Off the Still: December 2023Off the Still: December 2023playing

It’s a busy time of year at Luxco. On the December edition of Off the Still, we’ll learn about Yellowstone Bourbon’s latest release - Yellowstone Toasted, Lux Row Master Distiller John Rempe tells us all about the 2024 Stave Finish Collection and we’ll hear about Rebel Small Batch Reserve. Then we’ll head across the pond to the London Bourbon Festival, and we’ll check in the team at Penelope Bourbon and their recent activation in New Jersey. As usual, we’ll wrap up with a featured cocktail recipe and a spotlight of the month.

  1. Segment 1playing

    Yellowstone Toasted Master Distiller Stephen Beam and the Yellowstone sales team hosted media, influencers and distributor partners at a Stargazing launch event in New York City. Let’s see how they introduced this great new product!

  2. Segment 2playing

    The team at Lux Row is hard at work on their Stave Finish Collection for Rebel and Ezra Brooks. Master Distiller John Rempe fills us in on these exciting new products.

  3. Segment 3playing

    Innovation is critical to success. Phillip Lux joins us to tell us all about Rebel Bourbon’s newest offering.

  4. Segment 4playing

    Bourbon’s popularity isn’t just in America – it’s been growing internationally for the last several years. Luxco’s European Brand Ambassador, Michele Reina, fills us in on the latest trends.

  5. Segment 5playing

    Penelope Bourbon founders Michael Paladini and Danny Polise set up a great activation at the historic Far Hills Race Meeting in New Jersey to get the brands in front of thousands of consumers.

  6. Segment 6playing

    Luxco’s own Dustin Parres uses Yellowstone Toasted to create his latest cocktail that’s perfect for the winter months.
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