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Off the Still: February 2024Off the Still: February 2024
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For the February 2024 episode, we are off to the races! We’ll learn all about Rebel Bourbon’s
sponsorship of Richard Childress Racing and the Number Eight NASCAR driven by Kyle Busch. We’ll hear details about the sponsorship from Luxco’s Vice President of Marketing, Fletcher Buchman, and Rebel Bourbon Brand Manager, Philip Lux. But that’s not all! We’ll be joined by two-time NASCAR Cup Series champion Kyle Busch to hear why he’s excited about his new sponsor. And Luxco’s Drake Bratcher joins the conversation to discuss the great new Rebel displays for retail. We’ll also learn all about the newest limited release from Penelope Bourbon, Tokaji Cask Finish. To wrap things up, Dustin Parres will show us how to make a Rebel Rowdy Highball.
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Segment 1
Luxco’s Vice President of Marketing Fletcher Buchman and Rebel Bourbon Brand Manager Philip Lux sit down in-studio with host Taylor Louderman to discuss how the Richard Childress Racing sponsorship came to be. -
Segment 2
Two-time NASCAR Cup Series Champion Kyle Busch joins the conversation to tell us what he thinks about the look of his new car and why Rebel Bourbon is the perfect fit for Rowdy Nation! -
Segment 3
Luxco’s Midwest Division Manager, Drake Bratcher, showcases the new point of sale materials available for Rebel Bourbon. -
Segment 4
2024 is going to be an exciting year for Penelope Bourbon. The brand’s new Tokaji Cask Finish is set to hit shelves this February. Penelope founders, Michael Paladini and Daniel Polise talk about their new, limited release. -
Segment 5
Dustin Parres mixes up Kyle Busch’s favorite new cocktail, The Rebel Rowdy Highball.