Off the Still: November 2023
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Off the Still: November 2023Off the Still: November 2023playing

The November episode of Off the Still dives into the importance of displays at retail, we get a visit from Luxco’s Vice President of Marketing Fletcher Buchman, we’ll get a sneak peak of an upcoming Yellowstone television trailer, then we’ll head to the Pacific Northwest for Portland Cocktail Week. We’ll also check in with the team at Penelope Bourbon to learn about the new releases they have in store, and we’ll learn about Rebel Bourbon’s partnership with the Premiere Lacrosse League. Finally, we’ll wrap things up with a cocktail that’s perfect for the fall.
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    Luxco’s Kansas and Missouri State Manager Drake Bratcher dives into the importance of displays – especially during the holiday season.
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    Yellowstone Bourbon will make an appearance on an upcoming episode of American Made on the Outdoor Channel. Get a sneak peek here.
  3. Segment 3playing

    Luxco’s Vice President of Marketing Fletcher Buchman stops by to talk about the impact of Off the Still and looks forward to the year ahead.
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    Brand Manager Allison O’Brien and Ross & Squibb Master Distiller Ian Stirsman recently attended Portland Cocktail Week to educate mixologists and bartends about The Quiet Man Irish Whiskey.
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    This fall, the team at Penelope Bourbon is releasing American Light Whiskey and Rosé Cask Finish. Penelope cofounders Michael Paladini and Danny Polise tell us what we can expect.
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    The Rebel Bourbon team recently engaged with fans at the Premiere Lacrosse League Championship in Philadelphia. Check out this successful collaboration.
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    Winter is coming! Dustin Parres shows us how to make a perfect beer-tail for the season with Rossville Union Bottled in Bond.
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Off the Still: October 2023
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The October episode of Off the Still checks in on how Ezra Brooks activated at a new music festival, then pays a visit to Bardstown, Kentucky, for the biggest party in the bourbon industry. Then we’ll learn more about where you’ll be seeing the Yellowstone brand and what Lux Row master distiller John Rempe has planned. We’ll also learn more about the new addition to the Saint Brendan’s family and how to incorporate it into the perfect espresso martini. We’ll wrap things up by checking out a spotlight of the month.
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    Live music fans are bourbon fans! Check out how the Ezra Brooks team activated at the new and exciting Evolution Music Festival in St. Louis.
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    Once a year, bourbon enthusiasts flock to Bardstown Kentucky, to attend the Kentucky Bourbon Festival. Lux Row Distillers, Limestone Branch Distillery and Penelope Bourbon had a big presence at this year’s festival reaching more than 6,000 consumers.
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    Yellowstone Bourbon is unveiling three new commercials during NFL games during the fourth quarter of 2023. See why live sports are the perfect fit for this fast-growing brand.
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    A new double single bourbon from Lux Row Distillers is already flying off shelves. This limited-edition release won’t last long.
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    Saint Brendan’s can dress up cocktails as well as desserts. The newest offering, Saint Brendan’s Salted Caramel, is a popular flavor at a great price point.
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    Demand for espresso martinis continue to grow. Luxco’s Dustin Parres shows us how to give a fresh take on this modern classic.
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Off the Still: September 2023
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Off the Still: September 2023Off the Still: September 2023playing

The September episode of Off the Still features a visit with El Mayor Tequila’s Master Distiller Grace Gonzalez, highlights on innovations from Remus and Penelope Bourbons, Yellowstone Bourbon’s Master Distiller Stephen Beam discusses the brand’s newest bourbons and a collaboration cocktail of the month!
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    The growth of tequila continues to increase every month and market visits by El Mayor Tequila’s Master Distiller Grace Gonzalez help accounts learn more about the exciting world of tequila.
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    The Remus Bourbon brand continues to innovate under the direction of Master Distiller Ian Stirsman. In this segment, Stirsman and brand manager Allison O’Brien discuss the exciting additions to the Remus portfolio.
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    Penelope Bourbon joined the Luxco portfolio earlier this year. Co-founders Danny Polise and Mike Paladini tell viewers about all the new products heading to market this fall.
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    Yellowstone Bourbon’s shelf presence is growing. Kelly Panzita and Stephen Beam from Limestone Branch discuss the newest addition to the portfolio.
  5. Segment 5playing

    Craft beer can make a great mixer for the perfect autumn cocktail. Luxco’s own Dustin Parres shows viewers how to incorporate their favorite IPA into this month’s delicious cocktail.
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Off the Still: August 2023
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Off the Still: August 2023Off the Still: August 2023playing

On the inaugural episode of Off the Still, Luxco’s monthly video news program, host Taylor Louderman discusses the goal of the show with Luxco’s Vice President of Marketing Fletcher Buchman, checks in with country music superstar and founder of Dos Primos Tequila Thomas Rhett, shares details about Rebel Bourbon’s partnership with the PLL, learns what Luxco’s Master Distillers have planned for National Bourbon Heritage Month, introduces viewers to the team behind Penelope Bourbon, shares a cocktail recipe of the month and highlights an incredible display at retail.
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    There's a lot going on at Luxco so Fletcher Buchman, Luxco’s Vice President of Marketing, decided to create Off the Still - a one-stop-shop to keep employees and customers up-to-date on the industry and Luxco’s family of award winning brands. In this segment he introduces us to the monthly program.
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    When he’s not filling arenas across the country this summer, country music superstar Thomas Rhett and his cousin Jeff Worn are busy with their award winning tequila, Dos Primos. In this segment they tell us about their inspiration for the brand.
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    The Professional Lacrosse League is one of the fastest growing professional sports leagues in the United States making it a perfect fit for the Rebel Bourbon brand. The two brands are full of excitement, energy, and attitude! Learn more about Rebel Bourbon’s new sponsorship with the league in this fast-paced segment.
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    September is National Bourbon Heritage Month, a 30-day celebration highlighting the art and science of bourbon. Whether in Bardstown or in your local market – there are plenty of opportunities to capitalize on the excitement around the festivities, including new, limited releases. In this segment Master Distillers Ian Stirsman, Steve Beam, and John Rempe give us a sneak peek of what they have planned.
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    One of the hottest brands on the shelf, Penelope Bourbon, was recently acquired by Luxco. From humble beginnings, Penelope Bourbon has quickly become one of the country’s fastest growing bourbon brands. In this segment you’ll meet the two childhood friends who teamed up to create Penelope.
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    For on premise accounts, of course the taste and quality of drinks on their menu is important — but so is profitability. In this segment, Luxco’s Dustin Parres teaches an easy way to help retailers increase their bottom line with the cocktail of the month, the Yellowstone Gold Rush.
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