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Off the Still: March 2024Off the Still: March 2024
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For the March 2024 episode, we’ll learn about Yellowstone Bourbon’s upcoming media plan from brand manager Kelly Panzitta, we’ll hear from the Penelope Bourbon team about the brand’s latest release, and we’ll find out all about the newest release from Lux Row Distillers. We’ll also get an update on the Ross & Squibb barrel program, and we’ll see how one of the biggest names in bourbon recently shared our brands with a live audience. Finally, Luxco’s Dustin Parres prepares a perfect cocktail for the spring season.
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Segment 1
Yellowstone Bourbon’s brand manager Kelly Panzitta shares an update on recent media buys and how the brand will be coming to life on ESPN’s SportsCenter and the Peacock streaming service. -
Segment 2
Penelope Bourbon has four Cooper Series releases a year and the next one on-shelf will be Penelope Rio. Penelope co-founders Danny Polise and Michael Paladini discuss what consumers can expect with this year’s release. -
Segment 3
When it comes to bourbon – age is never a bad thing. Lux Row Distillers’ master distiller John Rempe and Rebel Bourbon brand manager Philip Lux discuss the newest member of the portfolio, Rebel 100 Six Year. -
Segment 4
Ross & Squibb’s barrel program is something special. Brand manager Allison O’Brien discusses how the new sampling kits can bring the distillery to you. -
Segment 5
Learn more about how bourbon expert and blogger Fred Minnick recently featured products from the Ross & Squibb portfolio at his Blind Bourbon live tasting event in Lawrenceburg, Indiana. -
Segment 6
Just in time for the return of Penelope Bourbon’s Rosé Cask Finish, Dustin Parres conjures up the perfect, bubbly cocktail.