There's a lot going on at Luxco so Fletcher Buchman, Luxco’s Vice President of Marketing, decided to create Off the Still - a one-stop-shop to keep employees and customers up-to-date on the industry and Luxco’s family of award winning brands. In this segment he introduces us to the monthly program.

When he’s not filling arenas across the country this summer, country music superstar Thomas Rhett and his cousin Jeff Worn are busy with their award winning tequila, Dos Primos. In this segment they tell us about their inspiration for the brand.

The Professional Lacrosse League is one of the fastest growing professional sports leagues in the United States making it a perfect fit for the Rebel Bourbon brand. The two brands are full of excitement, energy, and attitude! Learn more about Rebel Bourbon’s new sponsorship with the league in this fast-paced segment.

September is National Bourbon Heritage Month, a 30-day celebration highlighting the art and science of bourbon. Whether in Bardstown or in your local market – there are plenty of opportunities to capitalize on the excitement around the festivities, including new, limited releases. In this segment Master Distillers Ian Stirsman, Steve Beam, and John Rempe give us a sneak peek of what they have planned.

One of the hottest brands on the shelf, Penelope Bourbon, was recently acquired by Luxco. From humble beginnings, Penelope Bourbon has quickly become one of the country’s fastest growing bourbon brands. In this segment you’ll meet the two childhood friends who teamed up to create Penelope.

For on premise accounts, of course the taste and quality of drinks on their menu is important — but so is profitability. In this segment, Luxco’s Dustin Parres teaches an easy way to help retailers increase their bottom line with the cocktail of the month, the Yellowstone Gold Rush.